Wherever you operate, PenCott has you covered! PenCott is one of the most successful brands for camouflage gear and has grown to be well recognized all around the world. From Special Forces to tactical units to police units and counter-poaching, PenCott has been one of the main providers of camouflage.

Their sole goal and mission are to provide all teams, from every country and city, with the camouflage equipment that they need for critical mission use. From this goal and foundation, the brand has been able to not only provide for various teams and cities, but also grow their offerings from one set of camou to a wide-ranging line.

Hyde Definition; The Company Behind the Camou

While PenCott has acquired its own standing and recognition, it’s important to note that it is part of a larger company known as Hyde Definition. Founded in 2008, Hyde Definition is a UK based digital camouflage design company. It was founded by Dom Hyde, a well-known member of the International Camouflage Uniform Society.

Over the years, Dom has grown to become a recognized authority when it comes to camouflage design. Not only has he created PenCott, but he has already grown Hyde Definition, another well-respected camouflage brand, and designed over two thousand other patterns for camouflage clothing and equipment. His work has also found him creating and sampling designs for camouflage vehicles, aircraft, watercrafts, and even buildings.

It’s safe to say that when it comes to camo design, Dom is a master. Which is probably why Hyde Definition, PenCott, and Dom himself have received international recognition and interest from many sources. Not only from special troops and military operations but also from those in the hunting and wildlife management industry and the paintball and airsoft industries as well.

Dom Hyde – Revolutionizing Camo Design

When your purchasing camouflage gear of any kind, you want to ensure that it is of high-quality and works well for whatever the reason you are purchasing it for. This is why so many troops from so many countries reach out to purchase items from Hyde, PenCott, and of course; Dom.

Dom has always been interested in camouflage gear and the benefits that they provide. This love and passion lead him to studying, researching, and experimenting with camouflage from a young age.

What made Dom different, and what makes his products different today, was that he dove deep into the different approaches of camouflage and how it was used by all. Some of the items in which he studied included:

• The natural camouflage of animals including, but not limited to, reptiles, mammals and birds.
• Fabric printing methods and the technology available to make camouflage happen
• Psychology, and the way in which the human brain can perceive and understand patterns, shapes, and colours (this was also studied and used by the founders of Concamo. You can read more on that here.)
• Historical patterns and their benefits over the years

This knowledge led Dom, Hyde, and now PenCott to create not only the most effective camo equipment but also the most effective geometry designs possible! An entire process which took many years of study, research, and development, plus dozens of prototypes that were tested out in their corresponding environment. The end result, however, was the ground-breaking design and deliverable which is now known as PenCott.

PenCott; Why is it Different and How Does it Work?

The reason that PenCott is so well known and sought after is because it works incredibly well. This is all because of the pattern geometry that Dom and his team have devised.

The pattern involved combines a fake sense of edges (which causes shape disruption) with a 3D illusion through textures on the clothing. This causes equipment that blends into its surrounding environment, while simultaneously disrupting it. Therefore teams, troops, and military officials can hide and conduct their missions without being caught or spotted, no matter the distance. As we’ve mentioned before, it truly is camouflage that has you covered!

Diving in further to the design and development of the gear, it’s important to outline and further understand the key features of the pattern alone that elevates PenCott and makes it work so well. The first feature to unravel is the 3 in 1, 360-degree geometric pattern. So, as you’ll notice, the pattern includes large, small, and medium shapes all throughout. This allows the pattern to work and be effective, no matter if the suspect or opposition is near, far, or within mid-range.

To further add to the benefit of this pattern, it’s important to outline that the shapes are not displayed in a linear fashion. So, members can crouch, kneel, stand, or squat and still remain unseen! Positioning doesn’t matter with this gear.

Disruption of the mind is the second key feature that needs to be touched on. Due to the various size and layers of shapes, plus the addition of a hypoactive dithered micro-pattern, an interesting optical illusion is created. Much like how Concamo works, this illusion creates an interesting sense of depth, blending the user into the environment, and allowing the user to stay hidden.

Colours and textures are the last key feature of the pattern. While depth and illusions are beneficial, a user can still be seen if the camo does not properly match the environment that it is in. Therefore, the team at Hyde and PenCott have used organic patterns and textures from the camo’s necessary environment. This perfectly matched colour pattern allows superior concealment!

A great deal of work also went into making PenCott a superior brand across the board as well. Yes, the pattern is superior and elevated compared to many other reputable brands, however there are some aspects that have made PenCott more desirable. These aspects include the gear’s ability to remain concealed at all engagement distances and throughout multiple environments, as well as remain unseen in closer distances compared to other brands. The optical illusion that the pattern creates is also something that is worth highlighting as a key differentiator.

Due to the brand’s key features and benefits, it’s safe to see why many troops from around the world would reach out to purchase this equipment.

The Patterns; From GreenZone to SnowDrift

Illusions and pattern geometry mean nothing if the natural tone of the camo does not match the environment in which the wearer is in. Knowing this, PenCott has produced various patterns in different colours that are meant to be worn in certain environments.

GreenZone

The first initial pattern to be created, GreenZone consists of green and brown hues that are great for topical and semi-tropical environments. If lush forests and greenery will be the environment at hand, it is imperative that the user operate with this pattern.

BadLands

Green, brown, and beige tones are used to develop this camo pattern as the environment it is to be used in includes dry bushland, semi-arid and transitional terrains. It’s important to note here that the pattern does include some green, so bushy, boggy, and lush forests are still ideal for this option. If you are going somewhere that has little to no greenery, then you may want to consider…

SandStorm

True to the name, this pattern is perfect for sandy conditions. Mostly beige and brown, arid, scrubland, or desert terrain are the best options for this gear.

SnowDrift

Taking the patterns even further compared to many other competing brands, PenCott provides colours and options for those looking to blend in to a snowy or white wintery landscape. This option is mostly white and grey in colour.

MetroPolis

When in a more industrial setting or rocky, above the treeline area, troops will opt in for the MetroPolis pattern. This consists of greys, beiges and browns and truly helps the wearer blend into the subterranean environment at hand.

WildWood

Perfect for woodlands or bushy environments! This pattern is also green and beige however the pattern and colours allow for concealment in more dry or semi-verdant areas.

LeatherNeck

Upon receiving recognition from Hyde’s neighbours across the pond, PenCott developed a pattern and colour scheme that was resemblant to North America’s mixed woodland and brush environments. This option, though currently unavailable, consists also of green and beige colouring.

DevilDog

The last option within this camo gear line up is DevilDog. Also developed for the UK’s North American neighbours who need to stay concealed in high-plains or semi-desert and bushy environment. This colour scheme also consists of green and beige and brown.

PenCott Today, in 2021

Since opening up business and providing camo gear, the PenCott brand has proven itself time and time again, becoming one of the most well-known and appreciated camouflage brands developed. Due to its success, the research and design team have not slowed down. Not only is the brand producing various patterns and colour schemes for all environments and causes, but they also have branched into various markets.

PenCott can be spotted on Airsoft and Paintball fields, in film and TV shows such as House of Cards and HALO, as well as in the commercial market. After all, with camo gear that effective and personalized, who wouldn’t want to wear it?

While we’re happy to see where the brand has gone since its humble days in 2008, we’re excited to see where the next decade takes it!